E-commerce Growth Systems
Shopify optimisation, subscriptions, retention and performance-led customer journeys
E-commerce optimisation and retention systems.
Overview
My e-commerce work includes Shopify rebuilds, subscription improvements, checkout optimisation, paid acquisition alignment and email automation for growth-focused brands.
Key product & technical decisions
Optimised Shopify experiences around conversion, subscription growth and repeat purchase behaviour.
Connected website, checkout, subscription model, email automation and paid acquisition instead of treating them as separate channels.
Improved customer journeys where friction was limiting sales, retention or operational efficiency.
Used performance and retention signals to guide practical changes.
Design highlights
Storefront and product layouts shaped around conversion, clarity and repeat-purchase behaviour.
Subscription and checkout flows refined to remove friction at the moments that decide a sale.
Retention and email touchpoints designed to feel consistent with each brand's identity.
A joined-up visual journey across storefront, checkout, subscription and retention rather than disconnected pages.
Proof points & outcomes
Published case studies include Basil's Raw Dog Food, Top Dog Food and Supply, The Farmer's Dog and Allied Care.
Published results include subscription growth, revenue increases, improved return on ad spend, stronger retention and higher enquiry or application volumes depending on the project.
Named client results are included as professional context and should be checked for permission and against the latest public case-study wording before final publication.
Commercially focused technical delivery, Shopify knowledge, subscription and retention strategy, conversion thinking, marketing alignment and measurable digital improvement.