Allied Care
Webflow website, SEO and ongoing digital partnership for a UK care group
Website and ongoing digital management for a care group running residential, nursing and home-care services.
- Year
- 2019 – present
- Client
- Allied Care, a UK care group with 30+ locations
The live Webflow site. Since 2019: monthly management, SEO, Google Ads and Google Business Profile, and online forms for enquiries, vacancies and internal processes.
- website users per 90 days
- 1.5k → 3.9k
- search impressions in the first year
- 239K
- locations
- 30+
- ongoing partnership
- Since 2019
Overview
Allied Care runs residential, nursing and home-care services across more than 30 locations. Since 2019 I have designed, built and managed its Webflow website, with dynamic content for its services, online forms for enquiries, vacancies and internal processes, and ongoing SEO and Google Ads.
Research & service design
Ran a digital audit of how families looking for care and people applying for jobs use the site, and where they drop out.
Structured content around what families need to compare services and what candidates need to apply, improving accessibility for service users.
What I built
Built the site on Webflow with CMS collections, so services and content can be updated without a developer.
Replaced manual processes with online forms for enquiries, vacancies and internal requests, improving efficiency for staff.
Manage SEO, Google Ads and Google Business Profile month to month.
Inside the work
Outcomes
Website users grew from 1.5k to 3.9k per 90 days.
Search impressions reached 239K in the first year.
A digital partner since 2019: monthly management, SEO, Ads and forms for enquiries, vacancies and internal processes.
Accessible service information, practical automation, SEO and paid search, and the reliability of a long-running client partnership.