Fairy God Mum
Brand styling and marketing website for an Exeter home-organisation studio
A calm, premium brand and website for a decluttering studio, built to turn visitors into enquiries.
- Year
- 2026
- Client
- Fairy God Mum, a decluttering and organising studio in Exeter
- Live
- fairygodmum.com
The homepage: a calm hero with a clear call to book a consultation, followed by services, the five-step journey and testimonials.
Overview
Fairy God Mum is a professional decluttering and organising studio in Exeter, Devon. I designed and built its cinematic marketing site, which explains the services, walks through the five-step journey and makes booking a consultation easy.
What I built
Turned the brand's sage, gold and serif styling into a small design system (colour, type and components) used across every page.
Built a self-contained static site with GSAP scroll animation that respects reduced-motion settings and keeps every page readable without it.
Sent enquiries through a Vercel Function to the studio's inbox, with a WhatsApp link for quick contact.
Put Google Analytics behind a cookie-consent banner, and kept clean URLs and redirects from the old site for SEO.
Inside the work
Outcomes
Live at fairygodmum.com with home, about, services, FAQs and contact pages.
Content stays visible and usable without animation, on any connection.
Brand identity, design systems and fast, accessible front-end build for small businesses.